Instead of disconnected posts, launches and boosted ads, build a system where every piece of communication has a job, and every campaign builds on what came before. Plan your strategy, story, offers, campaigns, content, emails and reviews on one visual map your whole team can see.
Your strategy lives in a doc nobody opens. Campaign ideas live in someone's head. Posts are in one tool, emails in another, results in a spreadsheet you update when you remember. Each piece works. Nothing connects.
What actually happens
What should happen
Marketing activity without a marketing system.
Every launch starts from zero. You never learn what actually worked. And the bigger story, the reason you started in the first place, gets buried under the need to sell the next thing.
Content System Map gives your marketing the structure a strategist would draw on a whiteboard, and keeps it alive while you work. Each layer has a job, and every item links to what feeds it and what it feeds.
Decide what matters this quarter and who you're talking to.
Objectives · audience briefChoose the ideas you want to be known for.
Story territoriesProgrammes, products, guides and lead magnets.
Course · guide · membershipTurn a story into a concept with a goal and a window.
Brief · goal · datesPlan every reel, essay, video, page and ad, and its job.
Instagram · YouTube · Substack · adsMap the sequences and triggers that turn attention into relationships.
Welcome · nurture · launchSee what worked and feed it into the next campaign.
Monthly · quarterly reviewsLearning feeds back into strategy, so each quarter starts smarter than the last.
A 90-day rhythm: explore what resonates, develop what works, convert, then review. This is how it looks in the calendar view.
Every campaign, post, email and review sits in a row for its stream and a column for its layer. Lines show what feeds what.
The calendar shows your whole quarter with the dependencies drawn in. If something is scheduled before the thing it relies on is ready, you'll see it.
⚠ “Welcome sequence starts 9 Nov, but the landing page it links to isn't finished until 13 Nov.”
Click any item and write in it: the campaign brief, the reel script, the email sequence, the automation rules. The strategy and the work live in the same place.
Each person claims a seat (strategy, content, email) and owns their items. Everyone sees changes live, and who's looking at what.
If your marketing team is you, or you and two others, you don't need an enterprise platform. You need to see the whole thing.
Probably not for you if you need approval chains and fifty seats, or you're only looking for a tool to schedule posts. Content System Map is the plan everything else hangs off.
Want help building your system? Content System Map is made by Regen Studio. We use it with every client: we do the strategic thinking with you, then leave you with a system your team can run.
For one person getting their marketing out of their head.
€0 forever
For small teams who need to see the whole system together.
€29 / month
For teams who want the strategy done with them, not just a tool.
Custom
The Team plan costs less than a single boosted post each month.
No. Project tools track tasks. Content System Map shows how your marketing fits together: why each piece exists, what it depends on, and what it leads to. You can still use your task tool for the to-do list.
Not yet. Today it's where you plan, write and connect everything. You still publish in Instagram, YouTube, Substack and your email tool. Publishing and email sync are on the roadmap.
No. You start from a sample map with the strategy layer already laid out: objectives, audience, story territories. Filling it in is how you build your strategy.
You could build something like it in Notion, and many people try. Content System Map comes with the structure already built in: seven layers, links between items, a calendar with dependency warnings, and review loops.
Yes. That's how Regen Studio uses it. Build the map with your client, then hand it over for their team to run. Dedicated client workspaces are on the roadmap.
The Team plan is designed for up to three people, because that's where it works best. If you're larger, get in touch and we'll talk about what you need.
Create a free account and plan your next quarter on the sample map, or start from a blank one. Free for one person.
No commitment. We'll tell you honestly whether this is your next move.